Pepsi Elevates Kadayawan Festival 2025 with Bold Flavors and Local Food Pairings

Pepsi Philippines brought distinctive flavor combinations that honored Davao's rich culinary legacy, giving the Kadayawan Festival 2025 an innovative distinctive edge. Throughout seven food fair locations from August 14 to August 31, festival attendees savored mouthwatering pairings of Pepsi with popular regional fare including balbacua, sinuglaw, and bulcachong. The campaign demonstrated how Pepsi's crisp flavor can enhance traditional dishes and provide tourists with a tasty and novel way to take in the city's thriving culinary scene.

Booths in key festival locations, such as DGT Grounds, NCCC Mall VP Dome, and Rizal Park, were positioned strategically to guarantee accessibility and participation throughout the event. By improving the entire festival experience, the collaboration strengthened Pepsi's ties to the community while also showcasing its adaptability. Pepsi's attendance at Kadayawan 2025 was a savory success, with thousands of people enjoying these creative combos.