As of right now, PMC remains the only reseller in the Philippines with permission to launch an APP, solidifying its position as the country's go-to source for all things Apple. The highest category of reseller stores in the world is an APP store, which stands out for having a sleek, minimalistic, and current design that complements Apple's aesthetic. These stores are the only ones that provide the entire experience in one location, including sale, service, and training.
“Our APP stores are dedicated spaces where Apple fans find all their digital lifestyle essentials, a community hub where they can celebrate technology in the way that matters to them. This expansion initiative brings forth that unique experience to a wider customer base, starting with Mindanao,” said PMC Director for Marketing and Product Management Joey Alvarez.
Uplifting communities one store at a time
By adding training and service to its retail services, PMC is able to give local talent more job options at its new locations, improving communities in the process. Competitive pay, leadership and technical skill development, life skills coaching, and a positive, welcoming workplace culture are all indicators of inclusion on the team. In this manner, the business can guarantee that the store's advantages are immediately reinvested in the neighborhood.
An APP store can already do more for users, but it can do considerably more, particularly by facilitating the adoption of the Apple ecosystem in companies, educational institutions, and colleges. The APP store in SM Lanang offers professional guidance and services from Apple-authorized providers to organizations in Davao City and Mindanao who want to improve their operational efficiency and provide better services for their stakeholders. These organizations can connect with PMC's Education and Enterprise groups.
Celebrating Davao pride with exclusive deals
In celebration of the first APP store in Mindanao, PMC SM Lanang is holding exclusive in-store promotions for customers until the weekend. Available until Sept. 30, 2025 only, this includes:
- Up to P19,500 off on select MacBook Air and iPhone models
- Up to P2,490 off on Apple TV models
- Up to P2,000 off on select AirPods models
- Save up to P42,000 off on select Apple bundles.

There will also be free in-store group demos every Friday to Sunday where all customers can learn and discover new tips and tricks to make the most out of their Apple devices.
- 3:00 P.M. - Apple Experience
- 5:00 P.M. - Switching to iPhone
- 7:00 P.M. - iPad: Your Next Computer
Meanwhile, service offers include 50% off on diagnosis and non-repair services on Sept. 25, 2025 and 25% off on diagnosis and non-repair services on Sept. 26–27, 2025. This is exclusive to Power Mac Center SM Lanang customers only.
Terms and conditions apply. Get rewarded for your purchases by presenting your 1 Infinite app when transacting.
1 Infinite is PMC’s loyalty program, rewarding customers with points that can be used to redeem premium devices, accessories, and select services and training courses. Members can also get up to 50% off on Apple training courses and other exclusive perks from Basecamp and Mobile Care, PMC’s official training and service arms.
New and existing members can simply download the 1 Infinite app from the App Store <http://bit.ly/4hljdr2> or Google Play <https://bit.ly/42ovsyK> and create an account or log in using their registered email address.
Power Mac Center Apple Premium Partner SM Lanang Premier is at the 3rd Level Cyberzone, open from 10 AM to 9 PM on Sundays to Thursdays and from 10 AM to 10 PM on Fridays and Saturdays. It is the ninth APP store nationwide.
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