Starbucks Unveils New Drinks Inspired by The Devil Wears Prada 2 Characters

Starbucks announced a worldwide partnership with 20th Century Studios' "The Devil Wears Prada 2," which opens in theaters on April 29.The campaign presents a carefully chosen array of four drinks that are designed to add cinematic flair to the everyday coffee habit and are inspired by the movie's well-known characters.

This partnership honors Starbucks and the film's enduring cultural significance, from Andy's iconic coffee runs to the characters that influenced a generation. Customers may find four character-inspired modifications starting on April 29. Each one is a tasty representation of the characters that fans have adored in The Devil Wears Prada universe.

“The Devil Wears Prada 2” Menu
  • The Miranda Caffe Latte – A no foam, extra shot, extra hot Caffè Latte with Skimmed Milk. Because anything less would prompt… questions.
  • The Andy Oatmilk Cappuccino – An Oatmilk Cappuccino with caramel and cinnamon: simple, elevated, and ready to walk the line between who she was and who she’s becoming.
  • The Nigel Espresso Con Panna – Gird your loins…A Doppio Espresso Con Panna with mocha: bold and refined
  • The Emily Iced Chai Latte – An Iced Chai Latte with almond milk and caramel: fussy and prepared to be delivered at a “glacial pace”… or not.
“Starbucks has been part of The Devil Wears Prada universe since the original film,” said Erin Silvoy, senior vice president of global marketing at Starbucks. “We’re excited to bring that connection to life again, giving fans a way to step into the moment—starting with their daily coffee.”

The drinks are a part of Starbucks' larger partnership with The Devil Wears Prada 2, which will also include the company in the movie. Fans will have another opportunity to enter the world of The Devil Wears Prada thanks to the Starbucks Reserve branch in New York City's Empire State Building, which will sell copies of the movie's iconic periodical, the Limited-Edition promotional Runway Magazine.

“It’s all good energy with Starbucks and our new movie, ‘The Devil Wears Prada 2,’” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at Disney. “We are thrilled to be collaborating in such a big way with Starbucks on a bold, clever, and thematic global program designed to delight fans around the world.”

The beverages will be available for a limited time in participating Starbucks coffeehouses around the world. In the Philippines, the beverages will be available from April 29 to June 1. For more information, visit www.starbucks.ph.


“From first sip to final scene, Starbucks invites customers to dress up, order up, and attend fashion’s biggest event of the year: The Devil Wears Prada 2 In Theaters April 29,” concluded Silvoy.

No comments

Powered by Blogger.