Metrobank Launches “Moneygurado” Docuseries on Financial Mindfulness and Real-Life Money Stories

In keeping with its objective of fostering financial awareness among Filipinos, Metrobank has introduced Moneygurado, a documentary series that grounds practical financial advice in everyday experiences, cultural realities, and true stories.

Moneygurado, which is derived from the Filipino word "manigurado," which means "to make sure," combines the words "money" and "sigurado" to convey the idea of being secure, knowledgeable, and safe in all financial decisions. It combines common money management with fraud awareness, but it takes a novel tack by beginning with actual Filipino experiences that represent how people feel and think about money rather than with guidelines or advice.

This expands on Metrobank's long-standing support of assisting Filipinos in developing and taking charge of their finances by converting ideas into practical actions, such as making plans in advance, making intentional purchases, safeguarding their possessions, and remaining receptive to new chances. According to Moneygurado, financial mindfulness is a useful way of thinking that enables people to deal with uncertainty more clearly, confidently, and in charge.

The timing of this program coincides with an increase in financial strain. The need to shift from reactive habits to more thoughtful financial decisions—from "bahala na" to "sigurado"—is reinforced by rising fuel prices, rising costs of commodities, and changing economic conditions that continue to impact household budgets.

“Moneygurado is about helping Filipinos become more intentional with their money by
understanding the ‘why’ behind their decisions,” said Metrobank Chief Marketing Officer Digs Dimagiba. “By starting with real stories that reflect everyday realities, we make these
conversations more relatable—and ultimately more actionable.” 

Moneygurado: A docuseries grounded in real Filipino experiences

The Moneygurado documentary series, which examines money via real-life Filipino stories and examines how culture influences debt, spending, saving, and resiliency, is at the center of the campaign.

The series explores how deeply ingrained values—such as katatagan (resilience), hiya (shame), pakikisama (fellowship), and utang na loob (debt of gratitude)—influence how Filipinos save, spend, borrow, and give rather than imposing laws. Although these numbers describe identity, they may also result in behaviors that prioritize immediate social commitments over long-term financial stability. 

Entrepreneur Audrey Cruz, who founded OnlyPans Taqueria in Poblacion, Makati, is featured in the first episode, "Kapit Lang: The Filipino Way of Surviving." What started off as a pandemic food delivery idea swiftly expanded into a successful company—until a fire forced them to begin anew.

Her narrative emphasizes katatagan, or resilience, a well-known Filipino quality. However, it also highlights a more profound realization: without planning, survival is insufficient. Intentional behaviors developed prior to a crisis, rather than during one, are the source of true financial resilience. Moneygurado reframes resilience from merely suffering difficulties to purposefully preparing for them by basing insights in tales like these. 

Future episodes will carry on this investigation from many perspectives: "Utang sa Pelikula: Self-Worth and Borrowing," directed by Jose Javier Reyes; "The Price of Hiya," by Xiao Chua, a historian; and "Alkansya: The Filipino Art of Waiting," written by Michelline Suarez.

Moneygurado's goal is to help Filipinos turn insights into action, even though it starts with stories. Throughout the series, well-known financial practices are reexamined from a more thoughtful perspective, promoting more deliberate approaches to resilience, goal-based saving, disciplined spending, and purposeful borrowing.

“Real progress starts when people see themselves in the story,” Dimagiba added. “Moneygurado is designed to meet Filipinos where they are—acknowledging their realities and helping them move forward with practical, meaningful actions.”

In the coming months, Metrobank will roll out additional Moneygurado episodes alongside accessible learning materials for students, families, and communities through its Earnest website, https://earnest.metrobank.com.ph/moneygurado.