Samsung Powers BTS World Tour ‘ARIRANG’ with Galaxy Devices

Today, Samsung Electronics Co., Ltd. announced a worldwide collaboration with "BTS WORLD TOUR 'ARIRANG," revealing a brand-new concert experience driven by Galaxy mobile technology that unites performers and fans.

Through music, BTS and ARMY have created a cultural movement that unites people to celebrate connection and self-expression. This led to a worldwide influence that promotes genuine shared experiences—values that strongly align with Samsung's Galaxy brand strategy. Samsung and the "BTS WORLD TOUR 'ARIRANG'" are enabling individuals to record unique experiences and share them with the world by utilizing the power of music and technology.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Samsung is reinventing the conventional concert viewing experience by allowing the audience to emotionally interact with artists and their performances in more engaging ways, building on Galaxy's concept of meaningful, connected experiences. The Galaxy S26 Ultra camera, in particular, records special moments from live events so that people all around the world may relive and share the experience, bringing the concert's excitement and emotion into their daily lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

The "BTS WORLD TOUR 'ARIRANG" will start in Goyang, South Korea, and go to key cities worldwide until 2027. An exclusive BTS THE CITY ARIRANG SEOUL is part of the global tour occurring in Seoul from March 20 to April 19, featuring a variety of immersive Galaxy-powered experiences at significant city sites.

Through interactive activities like a stamp rally at Samsung's Gangnam shop and making their own stickers with the Galaxy AI-powered Creative Studio, fans can learn more about the Galaxy S26 series. Prizes, such as limited-edition "BTS THE CITY ARIRANG SEOUL" goods, are available to participants who finish the activities.

"BTS THE CITY" will expand to additional tour stops after Seoul. Samsung will participate in the full "BTS THE CITY" adventure, promoting innovation that inspires fans to express themselves, record special moments, and enhance daily Galaxy experiences.