LIFT® Berry Bolt Brings Berry Bold Flavor to Central Visayas

In Cebu, Coca-Cola Philippines introduces LIFT Berry Bolt, a new flavor designed for today's competitive individuals who are constantly on the go, expanding LIFT throughout Central Visayas. LIFT Berry Bolt's "berry bold ang flavor" provides a vibrant, tasty boost that stays up with every move—between work and school modes and all points in between.

Every sip of LIFT Berry Bolt, which is made for those who are always changing up their game, explodes with its distinctively strong berry flavor. You can now easily grab it, carry it with you wherever you go, and enjoy it whenever you need a berry-bright refreshment throughout the day. It comes in a compact, recyclable PET bottle.

During the days before the launch, LIFT Berry Bolt appeared where ordinary things happen. Curiosity was aroused throughout the city when Crate Drop teasers appeared in Mandaue Public Market and SM City Cebu from February 20 to 22, 2026. From February 20 to 21, 2026, Cebuanos had their first taste of LIFT Berry Bolt while they went about their daily lives thanks to vendo sampling in Puso Village and Cebu South Bus Terminal.

The excitement continued into the big event, which took place at SM City Cebu on February 21, 2026, and was where the LIFT Berry experience really came to life. Visitors participated in thrilling booth challenges, saw live performances, and got first dibs on the new flavor.

Leading the way, Ruru Madrid leaped into the action and joined guests in taking on various tasks. The spectacular unveiling of LIFT Berry Bolt, which formally introduced its berry-bodied flavor to Cebu, marked the event's conclusion.

The LIFT Berry Bolt, designed for daily challenges and ambitious individuals, blends in perfectly with people's frequent mode changes. With its Citrus Blast flavor already accessible in sari-sari stores in western Visayas and southern Luzon, this most recent release expands LIFT's expanding national footprint.

Take the risk of switching. See what comes next by following LIFT on Instagram and Facebook.