Invite Joy with the 2026 Starbucks Traditions Collection: Holiday Cheer in Every Sip

Starbucks Philippines is commemorating 23 years of this festive custom by bringing back its Starbucks Traditions Collection. Customers can start gathering stickers through the Starbucks PH App or QR Promo Card on November 2 in order to redeem items from the 2026 collection.

This year's theme, "Invite Joy," is an invitation to return to the cozy familiarity of a coffee shop, where a genuine sense of seasonal tradition is created by the rich aroma of coffee, the friendly sound of a greeting, and the sense of community.

“For 23 years, Starbucks Traditions has been both a collectible piece and a shared experience between our partners (baristas) and our customers within the warmth of our stores,” said Jamie Silva, Senior Manager for Marketing and Digital Customer Experience, Starbucks Philippines. “This season, we invite everyone to rediscover the joy in their own cherished holiday rituals.”

 

INVITE JOY WITH MUSIC

 

The 2026 Starbucks Traditions video features the well-known song "Ligaya" by the Filipino band Eraserheads. The video, which highlights the campaign's idea of enduring connection and honors the regional custom of the Starbucks Traditions Collection in the Philippines, features actual Starbucks associates (baristas) working behind the counter. Visit here to view the entire video.

 

“The holidays in the Philippines are rich with nostalgia, and the enduring charm of ‘Ligaya’ perfectly captures that feeling,” said Jamie Silva. “By anchoring our video with this Filipino tune, we celebrate the joy delivered every day by our partners (baristas), honoring their role in sharing those simple, genuine moments with our customers.”

The song will also be played in all Starbucks stores nationwide from November 2 to January 5, throughout the holiday campaign. 

 

INVITE JOY WITH THE 2026 STARBUCKS TRADITIONS COLLECTION

 

Every routine can be complemented with a piece from the collection, adding even more distinctive touches to the usual coffee experience. When customers use the Starbucks® PH App or QR Promo Card to purchase a Tall, Grande, or Venti handcrafted beverage, they will receive one (1) e-sticker. They can redeem a 2026 Starbucks Traditions Planner, Cold Cup, Tumbler, or Mug after gathering 18 stickers.

 

2026 Siren Planner with Carrier - This stylish charcoal and onyx daily planner, along with its matching leather case, will help you stay organized with your ideas and necessities. It has a stylish pen that promotes introspective and purposeful moments all season long.

 

 

 2026 Onyx 15oz Stainless Steel Tumbler - The 15-ounce stainless steel tumbler is perfect for hectic days because it is made to keep your drink at the right temperature. Its subtle metallic embellishments and rich onyx finish provide your daily routine a touch of sophisticated sophistication.

 

2026 Charcoal 24oz Cold Cup - Perfect for iced favorites, this sturdy 24-oz acrylic cold cup has a stylish black cap and straw with a faint iridescent gloss. Whether you're taking an afternoon rest or commuting in the morning, it's meant to be your pleasant companion.

 

 

2026 Sandstone 12oz Mug with Pouch - This 12-ounce ceramic mug, with its earthy, mellow hues, is meant to relax your daily routine. It encourages you to take your time and enjoy each contemplative moment, and it comes with a complimentary pouch for little stuff.

 

 

 Start collecting stickers in all Starbucks locations around the country on November 2, 2025. Visit www.starbuckstraditions.ph to learn more about the 2026 Starbucks Traditions and new holiday deals.