Power Mac Center Announces iPhone 17 Series & iPhone Air Midnight Launch — Here’s What to Expect

Power Mac Center (PMC) is introducing the new iPhone 17 series and new iPhone Air to Filipino Apple fans.

“We’re doing all this for our customers whose passion is technology and all its possibilities. Every new upgrade signifies a bold leap forward in the ways we connect, create, and live. At Power Mac Center, we are committed to delivering it with the quality and service our customers deserve,” said PMC Director for Marketing and Product Management Joey Alvarez.

Before the much-awaited new releases in October, here is a summary of the greatest surprises to anticipate:

Official Pre-order Terms & Conditions

The official pre-order period started on October 9, 2025. PMC offers convenient and accessible ways to pre-order: (a) in-store by visiting any of the 150+ PMC and The Loop stores nationwide during mall hours; and (b) online via the official Web Store <powermaccenter.com>, The Loop by Power Mac Center on Shopee, or the SM Malls Online app.

1.Pre-order iPhone 17 and iPhone Air at Power Mac Center or The Loop to avail these offers:

• Up to P57,000 off when you trade in an iPhone 16 Pro Max [in-store pre-orders only]

• Up to 50% off on select iPhone cases and screen protectors

• Up to 30% off on select Apple and premium accessories

• Three (3) lucky raffle winners will each receive 30,000 Wyndham Rewards points, giving them the chance to enjoy a stay at any Wyndham Hotels and Resorts property [in-store pre-orders only]

• Three (3) raffle winners of Lojel Travel Bags [in-store pre-orders only]

• P2,000 discount eVoucher for accessories (code will be sent via email/in-app chat after successful delivery of the order) [online pre-orders only]

• Free shipping nationwide [online pre-orders only]

• Enjoy up to 6 months of SPayLater exclusively at The Loop on Shopee.

• Customers will also receive a set of freebies worth P8,000 when they pre-order an iPhone Air or iPhone 17 series device from Power Mac Center or The Loop stores and freebies worth P6,000 when they pre-order from the Power Mac Center Web Store or The Loop on Shopee from October 9 to 16, 2025.

• From October 9 to November 2, 2025, customers who will present their Club Wyndham Asia digital membership card can enjoy 10% off AirPods and up to 10% off on select premium accessories.

Terms and conditions apply. Belkin, Mophie, ZAGG, and Before Anything Else are brand partners. Minor sponsors are ADAM elements, Cygnett, QDOS, LAUT, RhinoShield, and Anker, while major sponsors are PanzerGlass and CARE by PanzerGlass.

To get your loyalty points, make sure to utilize or show your 1 Infinite membership. Use your registered email address to establish an account or log in after downloading the 1 Infinite app from Google Play or the App Store.

2. Midnight Launch in Multiple Venues, Crazy Insane Freebies!

The pre-ordering stage is only the beginning. When the new iPhone Air and iPhone 17 series are formally released, there will be more thrilling surprises. It will occur at midnight, as is customary with PMC, and this year there will be new simultaneous events.

Attend the highly anticipated Midnight Launch, which will take place from October 16 from 9:00 PM to October 17 at 12:00 AM at PMC locations in Greenbelt 3 and SM Mall of Asia. Join the first 40 people in line at Greenbelt 3 to receive a complimentary Apple Watch Ultra 2 (value P54,990) or iPhone 16e 128GB (worth P39,990). The same will be given to the first 30 customers of SM Mall of Asia. At all midnight launch events, those who are in line by 11:59 PM will also receive free accessories and other benefits valued at P30,000.

Additionally, on October 17 at 12:01 AM, more than 40 Power Mac Center and The Loop stores will open. At these locations, customers can take advantage of additional deals and receive accessories valued at P4,000 for free. Customers can still take advantage of the midnight launch goodies at SM Lanang when the store opens at midnight. Stay tuned for further updates.

3. ‘iPhone for All’ – affordable, accessible, possible for all

In addition to being easily accessible, Power Mac Center partners with banks and non-bank financial institutions to make it simpler for all clients to pay for their new iPhones with their individual offers. Save up to P9,000, pay in fixed installments for up to 36 months at 0% interest, pay later, get a free premium accessory, and/or receive cashbacks or rebates.

BDO, BPI, EastWest, RCBC, HSBC, Metrobank, PNB, Security Bank, UnionBank, Billease, GCash, GoTyme, and Home Credit are among the partners. For complete information, speak with your financial services providers.

Please take note that consumers placing in-store preorders have the option of paying in full or making a down payment of at least P3,100. The deadline for paying the outstanding payment is October 17, 2025. Pre-orders placed in-store must also be picked up at the same location where the payment was made. Pre-orders on Shopee and the Web Store require full payment.

Power Mac Center hosted special pre-order events for the new iPhone series on October 8. At events held at SM Megamall Mega Fashion Hall, The Annex at SM City North EDSA, Bonifacio High Street, and Festival Mall, the first 20–40 customers received an iPhone 16e 128GB or an Apple Watch Ultra 2 with their iPhone 17 series or iPhone Air order. Lifestyle partners Bo’s, Grab, and Lojel also provided discounts and special benefits to everyone in line. Customers could participate in booth activities hosted by PMC's partner brands at Mega Fashion Hall for thrilling rewards and deals.

October 16, 2025, is the last day to place preorders for the iPhone 17 series and iPhone Air. See for the whole mechanics.

Updates on the official launch will be available at Power Mac Center’s social media accounts on Facebook, Instagram, X, TikTok, Viber, and YouTube.