Apple Premium Partner Stores to Host iPhone 17 and iPhone Air Midnight Launch Across the Philippines

The midnight introduction of the newest iPhone was a celebration of the spirit of giving and the strength of possibilities. Customers who patiently waited until midnight to get their hands on their dream iPhone and the crazy, crazy gifts that came with it were greeted by energetic, amazing performances at the Power Mac Center (PMC) Apple Premium Partner stores in Greenbelt 3 and SM Mall of Asia. At midnight on October 17, 41 additional outlets opened in addition to the two existing locations, enabling hundreds of eager consumers to immediately take their new gadgets home.

“By opening our doors at midnight, we invite customers to be the first to experience what’s next and participate in the excitement that defines every iPhone launch. It’s a connection they share with the larger community of Apple fans and a celebration of how technology continues to move people and the world forward,” said PMC Director for Marketing and Product Management Joey Alvarez. “We share this feat with our generous partners who helped make this experience extraordinary.”

Freebies frenzy

Customers who waited in line the earliest at the midnight launch locations took home the largest haul of the evening, proving that patience has its rewards. Customers left Greenbelt 3 and SM Mall of Asia with a premium freebie bundle, free accessories valued at P30,000, and benefits from brand partners Lojel, Grab, and Bo's. Up to P57,000 off when trading in an iPhone 16 Pro Max, up to 50% off on select iPhone cases and screen protectors, and up to 30% off on select Apple and high-end accessories were among the exclusive deals they took advantage of. The same was enjoyed by customers in SM Lanang during the midnight store opening.



In addition to the trade-in deal and exclusive accessory discounts, clients at the other 40 PMC and The Loop locations in Luzon, Visayas, and Mindanao, which also opened at midnight, received P4,000 worth of accessories for free.

Unmatched star power

Every venue had a unique group of entertainers and emcees that kept the patrons entertained all night long with live music and interesting games with thrilling prizes. The band Lola Amour ("Raining in Manila") made a comeback to the PMC Midnight Launch stage at Greenbelt 3. Rob Deniel, who became well-known for his song "Ulap," which he recorded and produced using the Garage Band software on his phone, was also there. The lovely voice of singer/songwriter Clara Benin ("Parallel Universe") also contributed to the evening's entertainment. Ai Dela Cruz and Sam YG hosted the event.

The band SunKissed Lola ("Pasilyo") and singer-songwriter Janine Teñoso ("Di Na Muli"), who had earlier played at PMC's free performance Pinoy Music Carnival for its 30th anniversary, were the main acts during the SM Mall of Asia Midnight Launch show. Actor and content creator Macoy Averilla (also known as Macoy Dubs) and TV/events host Hans Kho presented the launch.

Cure FOMO with extended offers

Did you miss all the fun at midnight? You still have the opportunity to take advantage of exceptional deals for the iPhone Air and iPhone 17 series. By collaborating with banks and non-bank financial organizations to make payments easier, PMC ensures that the gadget is available, affordable, and feasible for everyone through its "iPhone for All" campaign. Take advantage of deals like these:

Save as much as P9,000, pay in 0% installments, buy now pay later, and/or earn cashbacks (depending on your financial services provider).

Get up to P57,000 off when you trade in an iPhone 16 Pro Max; up to 50% off on select iPhone cases and screen protectors; and up to 30% off on select Apple and premium accessories.

From October 9 to November 2, customers who will present their Club Wyndham Asia digital membership card can enjoy 10% off on AirPods and up to 10% off on select premium accessories.

Terms and conditions apply.

The Loop’s gotcha surprise

Customers who purchase any iPhone 17 series or iPhone Air model at The Loop SM Makati will receive a complimentary token to test out the gashapon machine (1 receipt = 1 token). Apple products (iPhone 16e 128GB, valued at P39,990, and Apple Watch Series 10, valued at P26,990), high-end accessories with an average value of P2,300, and two bundles of high-end accessories up to P26,000 are among the prizes.

Customers who buy any iPhone 17 series or iPhone Air model at The Loop Uptown Mall will also receive a complimentary personalized phone case from Happy Case's in-store vending machine.

Above offers are available from October 17 to 19, 2025 only.

The launch events were supported by brand partners Belkin, Before Anything Else, Mophie, and ZAGG, with major sponsors including PanzerGlass and CARE by PanzerGlass, and minor sponsors ADAM elements, Cygnett, QDOS, LAUT, RhinoShield, and Anker.

The iPhone 17 series and iPhone Air are now available in all PMC and The Loop stores nationwide and online via the Web Store <powermaccenter.com> and The Loop by Power Mac Center on Shopee. Only transact in-store or via official online stores to avoid falling victim to scams.

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