Mindanao Beauty Expo 2015

Hair and makeup is considered an art where people are walking canvas. People regardless of sex, age and social status aim to be beautiful. Though beauty is subjective, humans want to be the best version of themselves.

Beauty, just like fashion, have trends so being updated with the latest trends and services is a must.

Mindanao Beauty Expo (MBEX) is a yearly event where experts from the beauty industry introducethe latest hair and makeup trends, latest treatments and services available for salons and beauty professionals.

The main goal in organizing MBEX is to educate hairdressers, color technicians, and other jobs related to beauty. During the pre-event press conference, MBEX 2015’s presenters and sponsors shared their brand stories and exciting new products.

Mr. Jude Hipolito of Juro Salon Exclusif
Australian College of Hair Design & Beauty (ACHB) stressed that Filipinos have the talent but we lack education. High standard education makes workers employable.

Miss Rose Velasco

Beauty Lane, importer and distributor of Elgon, Brazilian Blowout, and China Glaze, brought their brand ambassadors, Jude Hipolito and Rose Velasco to showcase and share their talents at MBEX.

They also talked about how Elgon, an Italian brand that has a complete hair color line has 2 new amazing products which is noteworthy. These areElgon Cosmetic 10 Minute Hair Color and Elgon Color Remover. The 10 Minute Hair Color is a breakthrough product since you don't need to wait hours to achieve the hair color you want. Even for people with gray hair which we all know how stubborn gray hair is. Usually when we color our hair black or red, we need to bleach our hair to achieve brown or lighter hair but we can skip the bleaching process through Elgon's Hair Color Remover.

MBEX participants 

Wella, a well known brand here in the Philippines which started in 1930s in Germany is also one of the event sponsors. They shared Wella's humble beginnings where they started as a wig company then evolved into the 1st company that made beauty equipment such as a Straightening Iron and Blow Dry.

Wella introduced Sebastian, Wella’s line of premium products and their new product, Color ID which helps salons achieve highlights without using foil. Wella is back and Wella is here to stay.

The Press Conference alone was informative and exciting. The main event itself was even more so.

For Php150, MBEX participants gota TESDA certificate of training, freebies and raffle coupons for the chance to win beauty products from the sponsors.

Sample promos + freebies from Wella
Hair Extensions from Soltera

It's a good opportunity for salon owners and beauty professionals if you ask me since there were exhibits andlook and learn seminars. Contests like Creative Cut Color & Style for Men, Red Carpet Hair & Makeup and Bridal Hair & Makeup had amazing prizes. The overall champion got to have a full scholarship from Australian College of Hair Design and Beauty Manila worth Php 399,000.

Participants' Certificate of Training from TESDA
Bridal Hair and Makeup 

Salon owners and Beauty enthusiast also got the opportunity to buy discounted beauty products from the sponsors which is only available on the day itself.

Jude Hipolito and Rose Velasco with their hair models

Mindanao Beauty Expo is organized by Hairs and Nails Salon. If you didn’t get the chance to attend this year, don’t miss out on next year’s MBEX.

Hairs and Nails Salon
Tionko Building, Gov. Duterte St.
(082) 305-3401 or (082) 225-0698

 Mindanao Beauty Expo 2015 is sponsored by :

TESDA : Technical Education and Skills Development Authority

Beauty Lane Philippines

Elgon PH

Botanique Spa
Australian College of Hair Design and Beauty Manila

Elements Airbrush Kit

Wella Philippines

Original Brazilian Blowout PH

RBH Hortaleza

White Angel Beauty Supply

Fabulash PH

Renew Keratin / Mondes

Soltera Hair Extensions and Wigs Philippines

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