Jollibee x Mobile Legends: Bang Bang Launch Epic ‘GameJoy’ Campaign in the Philippines

Jollibee, the largest fast-food chain in the nation, and Mobile Legends: Bang Bang (MLBB), the most popular mobile game in the Philippines, are stepping up their collaboration with the introduction of the GameJoy x MLBB Combos, a nationwide campaign aimed at Filipino gamers seeking a smooth combination of food, entertainment, and prizes.

There are two stages to the cooperation. The first launched the "WOW BIDA" Battle Emote, a limited-time in-game item that lets players utilize an emote with a Jollibee theme in MLBB matches. It may be redeemed until May 20.

The goal of the second phase, GameJoy Combos, which runs from May 20 to August 19, is to maintain player engagement by offering both limited-edition in-game incentives and actual hero card souvenirs with each Jollibee GameJoy Combo purchase.

“With GameJoy Combos, we wanted to create a fun and rewarding experience that brings together great food, gaming and everyday moments of joy,” said Dorothy Ching, vice president of marketing at Jollibee Philippines. “This collaboration allows more people to enjoy Jollibee in a fresh and exciting way, whether they’re gaming, bonding with friends or simply treating themselves.”

Showing the same excitement, MOONTON Games, the international video game developer and publisher of MLBB, said the campaign celebrates Filipino MLBB players.

“Filipino players have helped shape MLBB into the cultural phenomenon it is today. With Jollibee, we wanted to create a campaign that genuinely feels local, fun, and rewarding for the community, by combining food, collectibles, and in-game experiences in a way that celebrates how Filipinos enjoy gaming together,” said Kevin Acuña, head of game publishing business development and partnership at MOONTON Games.

The nationwide campaign, which runs from May 20 to August 19, is specifically designed for MLBB players, ranging from casual players to ardent rank grinders.


A variety of portable meals are available in the GameJoy Combos for easy, mess-free eating while playing games. The Yumburger, Jolly Hotdog, Special Cheesy Yumburger, Crunchy Chicken Sandwich, and Original Cheesy Yumburger are the five options available for ₱169 each. Each combo completes a filling, gamer-friendly meal set with a regular portion of fries, a regular drink, and a Peach Mango Pie.

The GameJoy x MLBB Pack, which includes an instruction card with a special PIN and one collectible hero card, is included with every combo. The MLBB app's mystery rewards can be unlocked with the PIN.

In addition to the highly sought-after MLBB All-Skin Unlock, players can win a variety of in-game goodies, such as skins, emotes, fragments, and avatar borders.


Many players are anticipated to gather all hero cards, earn incentives, and relish every game even more with Jollibee and MLBB this summer when the GameJoy Combos go worldwide.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!