Inside the McLaren Racing and PUMA Partnership: Where Formula 1 Meets Streetwear

Today, McLaren Racing and global sports brand PUMA announced a multi-year worldwide relationship that combines modern elegance with motorsport performance. Through this partnership, racing fans will be able to access the core of McLaren Racing's history through high-performance team gear, lifestyle collections, and immersive fan experiences.

PUMA developed official team uniforms as part of the collaboration, designed to perform where it counts most. The McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, both McLaren Racing entries in F1 Academy, the McLaren F1 Sim Racing Team, and, starting in 2027, the McLaren United AS WEC Hypercar Team are also part of the partnership.

 

“At PUMA, we are very proud of our long and successful history in motorsports and of having worked with some of the greatest drivers and teams in the industry over the past decades. It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners,” said Arthur Hoeld, PUMA CEO. “We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer.”

Bringing Fans Closer to Action: PUMA x McLaren Replica and Lifestyle Collections 

The Replica Collection is modeled after the official attire worn by drivers and team members at the racetrack and is based on McLaren Racing's iconic design. The Replica Collection was created for people who, wherever they may be, wish to show up, make an impression, and Race Louder.

For fans who love speed both on and off the track, the Lifestyle Collection was created. This collection, which draws inspiration from McLaren Racing's lengthy and illustrious racing history, fuses the past and present through recognizable silhouettes and cutting-edge design, bringing motorsport heritage into current streetwear. 

 

Immersion experiences will let fans better understand the creativity, energy, and flair that characterize McLaren Racing off the track. The collaboration will bring the thrill of racing to life in novel and surprising ways through special events and distinctive drops. The line encourages fans worldwide to get closer to the team and join the McLaren Racing narrative by fusing PUMA's innovative sportswear with the team's heritage.

“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and
lifestyle brands that are looking for deep and meaningful ways to engage with our growing
global fanbase. I cannot think of a better partner than sportswear giant PUMA to help us
supercharge our portfolio of fanwear,” said Zak Brown, CEO, McLaren Racing. “We know fans want to express their passion for our sport both at and away from the track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide.” 

 

The PUMA x McLaren Racing Lifestyle Collection will be available this month, while the Replica Collection will drop in February at select PUMA stores, select official retailers, and online at puma.com and mclarenstore.com. Follow PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.