HUAWEI Launches XMAGE Exhibition and Unveils Pura 80 Ultra & Pura 80 Pro – Now Available for Pre-Order

For the official debut of the HUAWEI Pura 80 Series in the Philippines, HUAWEI partnered with Vogue Philippines to organize a spectacular celebration of fashion-next, future-next innovation, talent, and elegance. Last August 7, the BGC Arts Center in Taguig City hosted a great event that was enhanced by the HUAWEI XMAGE Photography Exhibition, which featured high-quality images taken with Huawei smartphones.

Pre-orders for the Huawei Pura 80 Ultra and Pura 80 Pro are now open. The starting price is PHP 59,999. In the meantime, the Philippines is anticipated to see the release of the Huawei Pura 80 shortly.

An Evening of Elegance and Innovation

Some of the best photographers, tastemakers, and celebrities in the nation came together for the occasion, all wearing stylish outfits that mirrored the stunning HUAWEI Pura 80 Series design. The event was graced by a number of celebrities, including Jericho Rosales, an award-winning Filipino actor. He gushed about how the Huawei Pura 80 Series works in his life, whether it's as a stylish partner for glitzy occasions or as a photography tool to take pictures of the night when he's riding his motorcycle. From large gatherings to intimate times with pals, he asserted that the phone's cutting-edge mobile image technology, "fashion-next" design, and AI-enabled performance fit his life.  “It’s more than just a phone — it’s a companion that lets me capture my world, day or night, in the best way possible,” said the actor.

For the event, HUAWEI partnered with Vogue Philippines, united by a common dedication to pushing creative boundaries and reinventing visual storytelling. Vogue, a world authority on fashion and culture, contributed its unique editorial viewpoint to the event. Mega Global Licensing President Suki Salvador

took center stage to discuss the value of phone photography in preserving moments before they pass. Suki Salvador highlighted how creatives are empowered by HUAWEI's superior mobile imaging technology, pointing out how "sharp shooters" like Borgy Angeles and Gab Villareal can capture everything from sun-kissed portraits to the lively Poblacion nightlife with remarkable detail and color accuracy in every frame thanks to the HUAWEI Pura 80 Series.

“Regardless of the medium, day or night, it’s the (wandering) eye that is truly capable of discovering stories worth telling,” said Suki Salvador. “With the HUAWEI Pura 80 Series, the gap that once divided professionals from casual photographers begins to coalesce, letting anyone and everyone tell their narratives the way they always envisioned.”

HUAWEI Pura 80 Series: Precision in Every Frame

The Huawei Pura 80 Ultra and Pura 80 Pro, which both exemplify the heritage of the Huawei Pura Series, were the main focus of the event. In the Philippines, pre-orders for both devices are currently open. Leading the way is the Huawei Pura 80 Ultra, which introduces the first Switchable Dual Telephoto Camera in the market. Supported by a 1/1.28-inch Ultra Large Sensor, this camera combines a 3.7x mid-telephoto and 9.4x ultra-telephoto lens into one device. Cinematic portraits and crisp, precise close-ups are made possible by this innovative configuration, which allows for the biggest telephoto light intake to date.

With over 140 precise components driving a small system that extends the light path compared to standard telephoto modules, a micron-level motor facilitates the smooth transition between focal lengths. Additionally, the HUAWEI Pura 80 Ultra has a ground-breaking 1-inch Ultra Lighting HDR Camera that captures light and shadows like never before and has a larger full-well capacity. 16EV dynamic range is made possible by real-time TCH-HDR technology, providing perfect exposure in both brilliant daylight and dim nighttime settings. Together with the AI Cinematic Engine, the 1-inch Ultra Lighting HDR Camera produces incredibly realistic footage with rich detail and organic contrast. 

However, the Huawei Pura 80 Pro's Ultra Lighting Macro Telephoto Camera, which has a Super Close Focus of up to 5 cm, improves close-range mobile photography. This enables users to capture small details and complex textures with breathtaking clarity. Its enormous F2.1 aperture maximizes light intake, allowing for vivid, lifelike images even in difficult low light situations. The 1-inch Ultra Lighting Camera, which has the most main camera light intake in the industry, is another feature that the Huawei Pura 80 Pro inherits. This produces rich, incredibly clear nightscape images that accurately capture color and atmosphere in low light conditions when used in conjunction with the Ultra Chroma Camera. Users receive realistic, vibrant results as a result, preserving the magic and atmosphere of each occasion.

Dazzling Design and Naturally Perfect Glazing

High-end photography and innovative, stylish design have long been combined in the Huawei Pura Series. This goal is furthered by the Huawei Pura 80 Series' elegant Forward Symbol design. The "golden glaze" finish, golden ring lens trim, and golden XMAGE emblem make the Huawei Pura 80 Ultra stand out. The Golden Black version of the Huawei Pura 80 Ultra delivers understated sophistication accentuated by fine workmanship, while the Prestige Gold model boasts a glossy glazed surface with metallic brightness.

With its silky textures, flowing shapes, and vibrant colors that combine Eastern and Western aesthetics, the Huawei Pura 80 Pro captures the beauty of monochromatic glazes. Glazed Red radiates stunning beauty, Glazed White gleams like the moon, and Glazed Black is as dark as the night. This harmonious combination perfectly captures the elegance of Huawei's "Grace of Glaze" design aesthetic.

The 2nd Gen Crystal Armor Kunlun Glass on the Huawei Pura 80 Ultra combines endurance and style with up to 25x drop resistance and 16x scratch resistance, while the 2nd Gen Kunlun Glass on the Huawei Pura 80 Pro delivers up to 20x drop resistance. Both combine elegant design with long-lasting protection, including IP69 and IP68 dust and water resistance.

Relentless Performance and AI-Driven Innovation

The ultra-bright HUAWEI X-True DisplayTM with a smooth 120Hz adaptive refresh rate is another characteristic of the HUAWEI Pura 80 Series that goes beyond imaging brilliance. AI-powered interactive themes like Emoji Crush and Air Hoops are available in EMUI 15. AI Messaging protects user messages from prying eyes, while AI Remove enables one-tap object erasure. In addition to providing instant access to customized features like the camera or flashlight, the AI Smart Control Button doubles as a fingerprint sensor for extra protection. Touchless control is provided by Air Gesture, calls are crystal clear thanks to real-time AI noise cancellation, and multilingual communication is simple with Real-Time Translation. To keep the Huawei Pura 80 Series powered, a sturdy 5170mAh battery is used. With the 100W and 80W Wireless Huawei SuperCharges, charging is incredibly quick and simple.

XMAGE EXHIBITION: Capturing the World Through HUAWEI’s Lens

Huawei launched the XMAGE Awards 2025, a renowned international photography competition that honors artistic vision and the craft of mobile image, during the recent global launch of the HUAWEI Pura 80 Series. The much-anticipated XMAGE Annual Ceremony and Exhibition, which will be held in November at the famous Grand Palais in Paris, will celebrate this year's winners.

The competition has eight categories: So Far So Close, Color & Shade, Good Night, Faces, A Heartwarming World, Experimental Lab, Storyboard, and Action. It is open to both professional and amateur photographers. Interested parties have until September 15, 2025, to submit their work to the official XMAGE Awards 2025 website.

With a photographic exhibition including more than 100 eye-catching photos taken with Huawei devices, the Philippine launch of the HUAWEI Pura 80 Series brought the XMAGE experience closer to Filipino viewers.

More XMAGE shows are planned to open in the Philippines after this to showcase the innovative photographic capabilities of Huawei smartphones and to encourage local talent.

 

HUAWEI MatePad 11.5 (2025) Delivers Portable PC-Like Experience, Wherever You Go

 

The event also showcased Huawei's latest tablet innovation, the MatePad 11.5 (2025). For students and young professionals on the run, the HUAWEI MatePad 11.5 (2025) blends pro-level creativity and PC-like productivity in a stylish, portable form. The PC-level WPS Office 2.0 for full-featured editing and the Huawei Smart Keyboard for steady, fluid typing are both included for free. With a large 10,100mAh battery that powers it for up to 14 hours of high-resolution video playing, the PaperMatte Display provides crisp, low-reflection viewing in any situation. The GoPaint program, which is now included with the tablet, enables users to easily and precisely realize their artistic dreams.The HUAWEI MatePad 11.5 (2025) will soon be available in the Philippines.

Capture Beauty Beyond the Horizon with the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro

The HUAWEI Pura 80 Ultra is now available for pre-order on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide. Available in Prestige Gold and Golden Black, the HUAWEI Pura 80 Ultra retails for PHP 89, 999.

 

Pre-order the HUAWEI Pura 80 Pro in Glazed Red, Glazed Black, and Glazed White on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience stores nationwide. The HUAWEI Pura 80 Pro is valued at PHP 59,999. Both the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro come with premium care services, including free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, as well as a free door-to-door Collection and Delivery for repairs.

Get an exclusive pre-order bundle, which includes a HUAWEI WATCH GT 5, HUAWEI FreeBuds 5, a 1-Year 1-Time Accidental Damage Protection and Battery Swap Service from HUAWEI Care. 

Stay tuned for the official release of the HUAWEI Pura 80, coming soon to the Philippines. To learn more about the HUAWEI Pura 80 Series and the XMAGE Exhibition, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).